"I don't like whales! They splash water in people's eyes!"
Now that is honesty! Granted it's something my three-year-old said to me today, but I can respect it...because it's her honest opinion. I don't agree, in fact I really like whales. I wanted to be a marine biologist growing up. But, I can respect that she has an opinion about the same subject that differs from mine.
What does a three-years-old's opinion about whales have to do with blogging? Everything {and nothing}.
I read a lot of blogs and I also get asked what blogs I read and why I read those ones. I really don't have a running list of blogs I religiously read daily, no, I have a running list of bloggers that run sites I enjoy visiting.
What makes a blog worth visiting {to me}. The only way I can answer this question is: honesty. I enjoy visiting sites that the blogger is honest about what they write about. I can pick up any magazine that advertisers pay to run ads in, when I read a blog I don't want to read a paid advertisement! No, I want that person to let me honestly know what they liked about the product and in some cases what they really didn't like. So as a potential buyer, I can make an informed decision on the product.
I'm not saying that if you're a blogger and feature sponsors I won't like your site anymore. Not one bit! I myself love working with brands. I use the word LOVE because if I work with a brand I really do love that brand and enjoy the product. If it's something I have never tried and have been asked to work with them, and they fit my views, I am honest about the experience. If I can't be, I will respectfully decline to participate. This preserves my integrity and keeps the site organic.
As a reader and follower of blogs, I know how I feel when I think that the blogger will endorse anything that comes their way and say things they may not believe in order to please the sponsor. I tend not to keep visiting the site. Brands can take it, they know not everyone that reviews their product will like it. Any respectable brand will 100% stand behind their product or you should reconsider working with them.
It needs to be an objective look at the item with your personal experiences and opinions mixed in. - Basics 4 Bloggers
Nothing is worse then checking out something another person (who was paid) recommended and it turns out to be utter crap. It is another thing to try a product and have a different experience and disagree, like the whales.
If all your product reviews are peachy and rosy with no real pros and cons, I start to wonder, so do your readers. Are you the most positive blogger on Earth or is the money really good enough for you to foolishly think your readers don't mind? Maybe your revolving reader door is so great you just don't care.
Disagree? Great, I can respect that. But if you are disagreeing that giving every sponsor that walks through your door with cash in hand an across the board thumbs up is really good blogging practice, chances are I'm not reading your blog.
Looking to review products? I enjoy
Basics 4 Bloggers advice on the subject.